Sales Resources At Your Fingertips
Your one-stop resource for the latest and greatest in sales technology. Unlock new levels of success with our up-to-date resources.
Learn about the marketing analytics trends impacting business growth. In this report, you will learn: The role marketers play in driving business growth The state of marketing analytics Key data and analytics challenges marketers face The progress marketers have made in achieving data-driven transformation
1-to-1 personalization leverages advances in technology, including artificial intelligence (AI), to present individuals with the content, offers, and experiences that are uniquely relevant for them — wherever, whenever, and however they’re interacting with your company
In our 2020 Sales Effectiveness Benchmark Report, Conversica commissioned independent researchers to secretly shop 1,177 companies across the technology, telecommunications and media & entertainment industries. This report analyzes their efforts to engage with inbound leads and identifies trends in lead engagement strategies.
See how retail marketers are driving success in the coming year. From integrated retail experiences to personalized customer journeys, discover the trends redefining retail and consumer goods marketing.
To stay competitive in a digital-first world, organizations must be able to innovate anywhere, automate anything, scale everything, and most importantly, empower everyone. But doing so requires IT governance at scale and the highest levels of IT security and compliance.
New business models like subscriptions and consumption-based pricing are gaining traction in many industries thanks to newly emerging technologies, including cloud computing, the Internet of Things (IoT), and artificial intelligence, While this creates new go-to-market and growth opportunities, it often strains existing systems and processes.
- AI in Customer Success: Your Guide to Smarter Metrics and Happier Customers
Redefining AI In Customer Success: Discover how to drive engagement, retention, and improved customer satisfaction.
- 5 Reasons Why You Should Believe in Agentic AI for Marketing
Tired of hearing about AI, or not convinced yet? Here’s a few quick–hit reasons why it’s important to learn about agents
- Create Your Dream Team with These 7 Agentforce Skills
Discover the skills we leverage on our Agentforce team at Salesforce. See how they can help your team provide outstanding customer experiences.
- What is Intelligent Automation?
Intelligent automation could be as transformative as cloud computing, and is already helping companies cut costs. We explain what it is and how your business can benefit.
- What is a CRM Manager? Complete Guide for Startups and SMBs
Find out what a CRM manager does and how they can help your small business or startup build stronger customer relationships.
- Using AI to Improve KPIs for Alignment and Clarity
Key performance indicators (KPIs) are the backbone of effective organizational performance management. They provide measurable benchmarks for evaluating progress, aligning teams with strategic goals, and driving productivity.
- My Honest Review of the 7 Best Affiliate Marketing Software
I’ve been working in content marketing for over four years, and in that time, I’ve had the chance to dive into almost every aspect of digital marketing—SEO, social media, email campaigns, and everything in between. Each project taught me something new, but one area that really caught my attention was affiliate marketing.
- What Is A/B Testing? Types, Examples, and Benefits
Growth requires change.
- AI + User Signals: Reinventing Cold Email Outreach Success
I'll never forget that one pivotal conversation I had about listening. My friend sat across from me, visibly frustrated after launching her startup. She'd invested countless hours crafting email campaigns, sending hundreds of generic messages daily. Yet, her inbox was emptier than ever.
- Weathering Retail Transformation With Shelley Huff’s Strategic Leadership
Creating and driving organizational transformation can feel like driving on the opposite side of the road in a foreign land — daunting. Now consider driving a dirt track? Unimaginable, right?
- Apollo vs. Lusha: Who Is Better for Finding Prospect Contact Details?
When it comes to finding the right B2B data provider, Apollo.io and Lusha are likely the first two options that will pop up in your search results. Both claim to offer high-quality contacts, accurate data, and powerful prospecting tools, but do they really live up to the hype? Let’s find out together! In this blog,
- How I Measure My Cold Email Outreach ROI in 2025
How do you measure whether you’re actually getting results from your work? The answer is simple: OUTCOME. The same goes for cold email outreach. Whether it’s marketing, branding, selling, or any other strategy, the one thing that tells you if it’s working is ROI (Return on Investment). Most marketers, growth professionals, and SDRs claim that
- How to Write Cold Emails Using ChatGPT? (35+ Prompts Inside)
Trust me, you’ll bookmark this blog. It is packed with the best-performing ChatGPT prompts for cold emails that get replies. I have had 52 coffee refills and spent 1,472 hours and 39 minutes perfecting them. (So you don’t have to! Hahaha, jokes apart, but trust me, the number is not very far!) But, I have
- How to Know If Someone Opened Your Email
Curiosity kills! How does it relate here? Of course it does. You draft an email after a few attempts, double-check the copy in the AI writing tool, and also make sure it delivers the right value to your prospects using your sales-driven insights. Later, you hit the send button and just wait for the response
- How to End Your Cold Emails Like a Pro in 2025?
“First impression is the best impression.” But being in the cold outreach space has taught me something different—“Every impression matters.” Think about it: You get the idea, right? Every part of your email plays a role. And yet, many cold emailers (even veterans) easily overlook the most crucial part—the ending. How you end your cold
- The ROI of Effective Sales Training: Making the Business Case
As a sales enablement or learning & development (L&D) professional, you know that sales training is critical. But securing executive buy-in and budget for training requires more than just intuition—it demands a compelling business case backed by data.
- B2B Sales: Definition, Skills, and Best Practices
What Is B2B Sales? B2B (business-to-business) sales refers to one business selling products, services, or solutions to another business. The dynamics of B2B sales tend to be more complicated than business-to-consumer (B2C) sales because they often involve higher dollar value solutions, longer sales cycles, and multiple decision makers.
- Which Sales Skills Do You Need to Master? Find Out in 10 Minutes
Did you know that Top-Performing Sellers are 2.4x more likely to meet their sales goals? In a competitive sales environment, understanding and improving your selling skills can make the difference between hitting your targets and falling short. But how do you know which skills to focus on? That's where RAIN Group's free Selling Skills Self-Assessment comes in.
- The 3 Key Drivers of Effective Sales Training
Most sales training disappoints. That's not just an opinion—it's a sobering finding from our latest research. In fact, 67% of respondents rate their organization’s sales training and development as only moderately, slightly, or not at all effective at achieving strong sales performance and productivity.
- 25 Ways to Maximize Your Sales Enablement Budget in 2025
Sales enablement leaders are under more pressure than ever. You’re tasked with boosting seller performance, driving revenue growth, and delivering measurable results—all while working with tight budgets and limited resources. In 2025, doing more with less isn’t just a goal; it’s a survival strategy. But here’s the good news: constraints breed creativity. The right strategies can transform limited budgets into big wins, turning challenges into opportunities for innovation and efficiency.
- How Personal Growth and Lifelong Learning Boost Brain Health and Neuroplasticity
Unlock the power of lifelong learning and personal growth to rewire your brain, improve cognitive function, and reach your full potential.
- A Manifesto
We reject the old and outdated sales approaches that are still being used by many sales organizations and their sales teams-as they are no longer effective in the third decade of the 21st Century. We recognize that most of B2B Sales Training is a rehashing of other’s work with a small number capable of creating a true paradigm in sales. We reject the idea that “more” is the way to improve sales results. We believe that more activity is not capable of increasing sales results. The reason sales managers struggle to reach their goals is because they believe they will convert a higher percentage. We recognize that transactional selling is dead in B2B sales. The future is one of consultative, insight-driven sales approaches that create real value for their clients. We believe that only “sales effectiveness” is capable of delivering the results that sales organizations need. We don’t put our faith in a pipeline, instead putting our faith in win rates and won deals. We recognize that our prospective clients are trying to make a rare, strategic, decision they need to get right on their first attempt. Our new paradigm is one that has the salesperson enabling this decision. We believe that our relationships with our contacts are critical to our efforts to help them to make a decision that is certain to deliver the client’s We reject and the reliance on outdated scripts and the tactics that treat buyers as predictable. Instead we turn to dynamic conversations for each client’s unique needs. We believe that sales success is not about persuasion, turning to facilitating insight, helping our clients seeing what they couldn’t on their own. We reject the idea that discounts and pricing concessions are the sales success, focusing instead of differentiation through expertise and authority and problem-solving. We believe that the modern salesperson is a strategic partner, guiding their clients to the best decision-not pitching a product or service. [[cta_one]]
- 7 Brutal Truths About Being an Outside Sales Representative
So you're considering becoming an Outside Sales Representative? That's gutsy! You must love a challenge. Perhaps you're an adrenaline addict. Perhaps you simply prefer a career where you don't have to pretend to be busy sitting at a desk for eight hours a day. Either way, congratulations—you're about to leap into one of the most unpredictable, untamed, and rewarding careers on the planet!
- Personal Branding Services for Industry Domination
Oh, look who finally decided to build their personal brand.
- Why Sales Training Fails and How to Ensure Lasting Behavioral Change
Most sales training programs fail—not because of the content, but because of their inability to drive long-term behavioral change in sales teams.
- 14 Best B2B Contact Databases [Ranked by Data Accuracy]
Success in B2B sales starts with a strong foundation: a reliable contact database. Precise contact information is essential for effective campaigns and more robust sales performance. A high-quality contact database helps teams connect with decision-makers, support lead generation, and improve ROI.
- Top 7 Benefits of Content Syndication for B2B Companies | CIENCE
In B2B, capturing the right audience's attention with engaging and relevant content based on a solution is vital to creating lasting bonds that drive sustainable growth. Many marketers have used content syndication as it allows for sharing valuable content through high-quality platforms such as sites for industry news, research hubs, and online communities so that their message stands out in a wider market.
- 13 Best Outbound Sales Software Tools to Boost Your Pipeline
There are so many different sales software options to help set up outbound campaigns, and this may be a difficult task. Each has unique features that provide maximum support to prospects better, allowing them to reach out faster and convert at high rates. You must choose the one that fits well to save time and make processes simpler and results-driven by enabling your team to reach high-quality leads quickly.
- The 12 Best Outsourced SDR Companies Heading Into 2025 | CIENCE
Producing high-quality leads and setting appointments has become a necessity in this B2B competitive economy for overall growth. Unfortunately, it is very time and resource-heavy to build an efficient in-house sales development team.
- 20 Best B2B Data List Providers in the US for 2025 [Updated]
B2B data providers play a vital role in helping sales and marketing teams maintain accurate and timely contact data for successful outreach and conversions. Poor data quality costs businesses $25M or more annually (Forrester), with 22.5% of data decaying every year (HubSpot). Accurate data powers personalized campaigns, remarketing, and timely engagement.
- Choosing the Best CRM for Distribution Companies
Keeping customers happy while managing complex supply chains is no small feat. Distributors juggle diverse customer needs, shifting market demands, and intricate sales pipelines—all while striving for efficiency. That’s where customer relationship management (CRM) software comes in. More than just a digital Rolodex, CRMs provide the infrastructure that distributors need to streamline operations, strengthen customer
- Data-Driven Territory and Quota Planning for Better Sales Outcomes
Imagine your top sales rep driving across three counties to meet a prospect who hasn’t returned calls in weeks. Meanwhile, high-value accounts go untouched for months. This isn’t a rare misstep—it’s the daily grind for teams relying on outdated methods to manage territories and quotas. Too often, traditional territory and quota planning relies on guesswork
- 25 Interview Questions to Ask When Hiring a Sales Manager
Hiring a Sales Manager? Start Here A great sales manager can make or break your sales team. The right leader will drive revenue growth, coach reps to exceed targets, and create a thriving sales culture. But how do you identify top talent during the interview process? This guide provides 25 essential interview questions to help
- How Sales Analytics Tools Redefine Team Success
Sales success isn’t just about working harder. It’s about working smarter. The top 30% of sales reps outperform their peers by up to four times. The secret to their success often lies in how they use data. With sales analytics tools, these high performers gain insights that guide every decision, from prioritizing leads to closing
- How to Write an Effective 30-60-90 Day Sales Plan (With Example)
A well-structured 30-60-90 day sales plan sets up sales reps for success. This guide breaks down the essential components and provides a sample plan.
- The Top SaaStr Posts and Pods of the Week: CEOs Monday + Procore, YCombinator on Fundraising, The 2025 Vibe Check
Top Posts: #1. The 2021 GTM Playbook Is Mostly Dead. But What’s The AI Era Replacement? #2. Where Are The 2021 Unicorns Today? 60% Are Stuck In Limbo, Per Carta #3. Iconiq: Top Quartile B2B Companies Are Growing 100% at $25m ARR — And Are Planning to Grow 35% Faster in 2025 #4. How AI... Continue Reading
- Building AI that Actually Works: 10 Key Lessons from Calendly’s CPO and Head of UX
Navigating the AI Transformation Journey Calendly is taking a comprehensive approach to AI implementation across its entire customer experience – not just within the product itself. As former CPO Steven Shu explains, “AI has the power to transform the customer experience within an app, across apps, and in every way that products overlap with human... Continue Reading
- Why Some of the Worst Fundraising Advice Comes From Your Existing Investors
It’s a weird thing, but some of the worst fundraising advice comes from … your existing investors. Why? It’s usually not wrong, it’s just often, so, so biased: Accelerators view VCs as fungible. They often tell you to raise at the highest price irrespective of investor quality or ability to support the company later. Is... Continue Reading
- A Look Back: How $13 Billion Ramp Began To Scale with Co-Founder and CTO Karim Atiyah
Ramp just closed a stunning round at a $15 Billion valuation! Back in 2021 though, Ramp was just 2 years in — but already experiencing hypergrowth. Co-founder and CTO Karim Atiyah came to SaaStr Annual to share how they got this rocketship … off the ground. From Parabus to Ramp: The Power of Asymmetric Bets... Continue Reading
- Dear SaaStr: How Much Rest Do Multibillion Dollar CEOs Get?
Dear SaaStr: How much rest do multibillion dollar CEOs get? More than early-stage start-ups CEOs. Once you truly have a complete management team, you’ll find you get more rest. You’ll still think about work 24×7. You’ll still have to get on jets and visit customers. You’ll have to attend even >more< meetings. It won’t get... Continue Reading