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Learn about the marketing analytics trends impacting business growth. In this report, you will learn: The role marketers play in driving business growth The state of marketing analytics Key data and analytics challenges marketers face The progress marketers have made in achieving data-driven transformation
1-to-1 personalization leverages advances in technology, including artificial intelligence (AI), to present individuals with the content, offers, and experiences that are uniquely relevant for them — wherever, whenever, and however they’re interacting with your company
In our 2020 Sales Effectiveness Benchmark Report, Conversica commissioned independent researchers to secretly shop 1,177 companies across the technology, telecommunications and media & entertainment industries. This report analyzes their efforts to engage with inbound leads and identifies trends in lead engagement strategies.
See how retail marketers are driving success in the coming year. From integrated retail experiences to personalized customer journeys, discover the trends redefining retail and consumer goods marketing.
To stay competitive in a digital-first world, organizations must be able to innovate anywhere, automate anything, scale everything, and most importantly, empower everyone. But doing so requires IT governance at scale and the highest levels of IT security and compliance.
New business models like subscriptions and consumption-based pricing are gaining traction in many industries thanks to newly emerging technologies, including cloud computing, the Internet of Things (IoT), and artificial intelligence, While this creates new go-to-market and growth opportunities, it often strains existing systems and processes.
- How to Create a Data-Driven Security Awareness Campaign and Measure Impact
Addressing user behavior is key to managing human risk in security. Here are four steps to create an effective security awareness program.
- Say Goodbye to Blast Emails – How AI Helps Your Personalized Email Marketing
Sending the same email to your entire audience doesn't work anymore. Learn how AI can make each message relevant for each individual.
- How to Balance Innovation and Compliance for Happier, Healthier Patients
Don’t let compliance headaches get in the way with digital transformation in healthcare.
- 4 Reasons to Automate Your Sales Commission Process
Learn how the benefits of an automated commission process extend across your entire organization.
- 5 Myths About Autonomous Agents
Think you know agents? Think again. We’ll debunk some common myths surrounding AI agents and show why these misconceptions could be holding your business back.
- Why You Should Consider a HubSpot - NetSuite Integration to Boost Sales
HubSpot and NetSuite are two powerful names when you are looking for technology that can help you fine-tune your business performance.
- How to Build a Capability Framework That Enhances Business Performance
Workforce planning and development is a hot topic in every organization. However, many still struggle to launch effective change programs.
- Best Black Friday Software Deals in 2024: AI, CRM, and more
Stay home for Black Friday this year. Forget waiting until Cyber Monday. Pop your leftovers in the microwave and shop these software deals from the comfort of your parents’ living room.
- Your Blueprint for Comprehensive Vendor Risk Management
Vendor partnerships and outsourced products and services are hallmarks of a modern business.
- How to Build a Profit Sharing Strategy for a Thriving Business
One of the most significant motivators for employees is often—if not always—money.
- 8 Ways to Find High Ticket SEO Clients
Finding your first SEO client or dreaming of scaling your SEO business with high-quality leads can feel overwhelming. But it’s time to clear those worries from your mind and replace them with actionable solutions. This blog is a concoction of years of knowledge from our SEO experts and intense research that will precisely tell you
- 15 Best ZoomInfo Alternatives & Competitors of 2024 (Updated List)
If you’re looking for a platform to help you find, engage, and convert prospects into paying customers, then you’ve likely come across ZoomInfo. It’s a leading sales intelligence solution that offers a comprehensive suite of tools to streamline and enhance your sales strategy. That said, ZoomInfo does have some notable drawbacks that have many users
- Cold Email vs LinkedIn Message: What’s More Effective For Outbound Outreach?
Are you confused about choosing the best channel for your outbound outreach? Undoubtedly, in the B2B industry, cold emails and LinkedIn messages are the most preferred outbound outreach channels. But which outreach strategy will help you get the maximum results with your outbound outreach? If you’re also facing the dilemma of cold email vs. LinkedIn
- Top 17 Email Finder Tools Tried & Tested (In-depth Review)
You need accurate email addresses for successful outreach! Because if you send emails to inaccurate addresses, your bounce rates will increase, damaging your sender reputation and ultimately leading to lower email deliverability. That’s where email finder tools come in! Email finder tools help you to find verified email addresses, ensuring your messages reach the right
- 18 Best Email Outreach Tools to Get More Leads (2024)
Email outreach is a great way to connect with potential customers, generate leads, and close deals. However, it can be time-consuming and tedious to do all things manually. We understand your problem, but you are not alone. Many businesses face similar challenges, and they are constantly working towards saving more of their time and moving
- STP Marketing guide: Maximize your campaign impact in 2024
Not everyone seeks the same things in life—especially when it comes to something as personal as fashion. The post STP Marketing guide: Maximize your campaign impact in 2024 appeared first on Blog.
- The Future of CRM: Expert Predictions for 2025
You’ve put in countless hours perfecting your CRM strategy—choosing the right software, customizing features, and training your team. You’re excited about the possibilities and hopeful that it will transform your customer interactions. The post The Future of CRM: Expert Predictions for 2025 appeared first on Blog.
- Lead vs prospect: A comparative study on sales conversion
As sales reps, if you know which leads to target and the way to approach them is when half a battle is won. The post Lead vs prospect: A comparative study on sales conversion appeared first on Blog.
- Best CRM software in Australia 2024: Top 9 Systems Compared
As a CRM company serving enterprises, midsize businesses, and SMBs from various industries, we understand that every business has unique demands. The post Best CRM software in Australia 2024: Top 9 Systems Compared appeared first on Blog.
- How to master the sales and operations planning process?
Every business aims to deliver the right product to the right customers at the right time. The post How to master the sales and operations planning process? appeared first on Blog.
- [Infographic] 45 Tips to Master the Executive Sale
Selling to senior executives demands more than a strong solution and value proposition. It requires a deep understanding of senior executives, business strategy, risk mitigation, industry trends, and much more—along with the ability to communicate effectively at the highest level. With 85% of sales leaders reporting challenges in dealing with multiple decision-makers, mastering executive sales has become crucial. Yet, executive-level buyers find only 20% of salespeople meet their expectations and create value.
- How to Make Online Sales Training Engaging
In today's digital age, online learning has become an integral part of sales training and development. Modern learners, having grown up in an era dominated by digital technology, are accustomed to engaging with content online. They expect learning experiences to be interactive, accessible, and relevant. However, engaging sellers in a virtual environment can still be challenging. As an L&D professional, it's crucial to understand the key components of driving engagement and adoption in online training programs.
- Business Development Strategy for Professional Services
What Is Business Development? Business development is the process of growing an organization, fostering opportunities, and expanding revenue. For professionals, business development often means bringing in new business, developing relationships, uncovering needs and opportunities, communicating value, demonstrating impact, and expanding accounts. When it comes to business development for professional services, one of the biggest challenges professionals face is finding time to do it all. After all, you don't sell full-time. Your work, whether it's consulting, accounting, IT, financial services, or engineering, is what you do full-time. It can be very difficult to find time to create and nurture the relationships necessary to bring in new business.
- Value-Based Selling: Benefits and Strategies
What Is Value-Based Selling? Value-based selling is a sales approach where sellers maximize buyer value by redefining reality, understanding and shaping buyer need, crafting compelling solutions to address need, communicating maximum impact, and driving change with ideas that matter. Value-based selling encompasses both consultative selling and advanced consultative/insight selling.
- Driving Sales Enablement Strategy Through Change Management
Sales enablement isn't just a nice-to-have—it's a strategic imperative for driving sales success in today's dynamic business environment. Yet, many organizations struggle to implement and sustain effective sales enablement initiatives. This article explores how leveraging change management principles can transform your sales enablement strategy, leading to lasting improvements in sales performance. We'll discuss:
- How to Improve B2B Sales Onboarding to Drive Faster Results and Higher Revenue
Unlock the secret to transforming your B2B sales team’s onboarding process to accelerate success and increase revenue.
- Mastering Cold Outreach: Proven Strategies for Breaking Through the Noise in Sales Prospecting
Struggling to break through the noise with your cold outreach? Here’s how to turn challenges into opportunities and secure those elusive meetings.
- How to Improve Sales Conversations: Decision Enablement and Client-Centric Selling Strategies
Unlock the secret to closing more deals by focusing on decision-making over pitching your solution.
- The Growing Problem of Literacy: Why Reading Books is Important
In a world increasingly dominated by screens, the ability to read and engage with books is slipping through the fingers of even the brightest students.
- Master the Hunter Mindset
In the competitive world of B2B sales, the difference between hunters and non-hunters can determine who wins the deal—and who gets left in the cold.
- Multi-Threading in B2B Sales: The Strategy You Can’t Afford to Ignore
What if the key to unlocking your next big deal lies in a conversation you’ve never had?
- Direct Mail Leads: A Proven Strategy for Increased Conversions
Why do some of the most innovative marketers still rely on direct mail in a digital-first world?
- What is Account-Based Selling (ABS)? Proven Strategies that Work
In the world of B2B sales, account-based selling (ABS) is a powerful strategy. It focuses on targeting high-value accounts with personalized and relevant information. According to Foundry's survey, 87% of marketers who measure ROI say that account based sales outperform other marketing initiatives. By aligning sales and marketing efforts, ABS not only increases the chances of closing deals but also shortens the sales cycle and enhances customer retention.
- SaaS Demand Generation: Key Strategies Beyond 2024 | CIENCE
You've set up a grand stage production with a dazzling set, top talent, and meticulous rehearsals. When the curtain rises, the audience is sparse and indifferent. Despite your best efforts, the applause is faint, and the reviews are lukewarm.
- Lead Generation for Small Business: CIENCE's Strategy
For SMBs, lead generation is more than just a marketing task—it's a vital component of driving sustainable growth and achieving long-term success. With their inherent agility and ability to innovate, small businesses are well-positioned to capitalize on emerging opportunities and expand their customer base effectively.Choosing the right lead generation strategy can be a transformative decision, empowering businesses to not only attract high-quality leads but also convert them into loyal customers. The key is to select an approach that aligns with the business's unique strengths, goals, and market position.This article delves deep into the efficacy of content syndication as a lead generation tactic for SMBs, exploring its advantages, challenges, and best practices to maximize its potential.
- 4 Best Map My Customers Alternatives for Field Sales Teams
Looking for a Map My Customers alternative? You’ve come to the right place! Map My Customers is a popular field sales CRM-focused software that allows businesses to find leads, manage territories, map routes between prospects, and more. But it’s not the perfect solution for every sales team. In fact, it has certain limitations that you
- Top 8 Mobile Sales Tools For Reps and Managers
Sales reps spend less than 39% of their time on sales-related activities. That’s because administrative tasks like planning routes and taking notes can consume a large chunk of a sales rep’s day. But a mobile sales tool can automate time-consuming tasks and help reps work more efficiently. Most sales reps already use a mobile phone
- The Role of Revenue Operations in Enhancing Sales Efficiency
Short for revenue operations, RevOps is the alignment of Marketing, Sales, and Support functions to improve the customer experience and increase revenue growth. RevOps is important because it helps connect internal teams, drive consistent revenue growth, increase customer happiness and retention, and boost company-wide efficiency metrics. In other words, RevOps will help your organization do
- Salesforce for Sales Reps: Pros, Cons, and a Superior Alternative
CRM software is an essential tool for most sales reps. Once you and your team are set up with the right platform, you’ll be able to pinpoint prospect details, track pipeline, facilitate communication with potential customers, and otherwise manage your list of contacts. The biggest name in CRM is Salesforce. The company has been around
- Mastering Enterprise Field Sales: Key Strategies And Tips
Who do you sell to? It’s an important question to answer. If you don’t know your target audience like the back of your hand, you won’t close many deals. So take time to learn about your customer base. Where do they live? What industry are they in? What do they struggle with on a daily
- At Even $50k in MRR, Running Out of Money Is No Longer an Excuse
We’ve talked a lot on SaaStr about the challenges in getting from nothing to that first $1m-$1.5m in ARR, “Initial Traction”. That it takes longer than you think. That if you get 10 customers, you can get another 10, 100, and so on. There’s a particular moment in time I want to focus on here on the... Continue Reading The post At Even $50k in MRR, Running Out of Money Is No Longer an Excuse appeared first on SaaStr.
- Is Palo Alto Falling into Urban Decay? I Hope Not
So I’m a little worried for Downtown Palo Alto Lytton Park has recently become overwhelmed with homeless and marijuana is everywhere in the air Blue Bottle and Hana House closed No one has still taken the old Apple Store or much of the Palantir space, Vans + retail empty and… — Jason ✨👾SaaStr 2025 is... Continue Reading The post Is Palo Alto Falling into Urban Decay? I Hope Not appeared first on SaaStr.
- Dear SaaStr: Why Are Buyers Not Ready to Spend Big on Acquisitions as Readily Today as in the Past?
Dear SaaStr: Why Are Buyers Not Ready to Spend Big on Acquisitions as Readily Today as in the Past? In tech at least, there are two big issues: #1. Revenues Multiples Are Down Even the best public SaaS companies are worth ~10x revenue today. In 2021, they were often worth 40x revenue. So that seems... Continue Reading The post Dear SaaStr: Why Are Buyers Not Ready to Spend Big on Acquisitions as Readily Today as in the Past? appeared first on SaaStr.
- Ramp: Actually, We’re Mostly Buying the Same Standard Stuff — HubSpot, Zoom, Slack, Zoominfo and Carta
So Ramp has its latest Top SaaS Vendors on Ramp report out for October 2024. Ramp covers a ton of spend but it is fairly tech focused in its customer base, so there’s a bit of a bias in what they buy there. But no matter what, it shows what its customers are spending billions... Continue Reading The post Ramp: Actually, We’re Mostly Buying the Same Standard Stuff — HubSpot, Zoom, Slack, Zoominfo and Carta appeared first on SaaStr.
- State of the Cloud 2024: The Cloud AI Era with Bessemer Venture Partners
Every year, Bessemer Venture Partners releases a State of the Cloud report. You can access the report here. This year, it’s all about AI, which is why Sameer Dholakia, Partner at Bessemer, calls it the Cloud AI Era. Four portfolio companies join Sameer to talk about three trends of the Cloud AI Era. AI foundation... Continue Reading The post State of the Cloud 2024: The Cloud AI Era with Bessemer Venture Partners appeared first on SaaStr.