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As digital innovation initiatives dissolve the operational technology (OT) network boundaries, from IT networks (also known as the “air gap”), OT networks have become a target of a growing number of attacks.

Salesforce in collaboration with Bain and Company have taken the pulse of customer and employee experience, finding how the retail banking industry has performed during the pandemic and what the new customer imperative is for the banking sector.

The way buyers and sellers interact is changing rapidly. Field Sales, for example, are now the new Inside Sales; operating completely as a remote, online sales force. Digitally enabling the buyer's journey went from a ‘nice to have to a ‘must have’ practically overnight.

Security Center provides a single view into the security configuration and controls in place across your entire Salesforce implementation. With native support for both single and multi-org environments, Security Center makes it easy to understand your Salesforce security posture and simplifies how you manage your security, compliance, and governance metrics.

Adhering to data privacy and security laws means you have to be sure that certain PII or sensitive data or not exposed. often, however, sensitive data ends up in the wrong fields. As part of salesforce Shield, Einstein Data Detect empowers businesses with the capability to automatically discover sensitive information, so they take the necessary steps to protect data using an integrated, native Salesforce solution.

COVID-19 threw the spotlight on digital — for both its strengths and shortcomings. On the one hand, CIOs became instant pioneers in digital transformation — critical leaders with visions for moving brick-and-mortar operations online and saving company legacies.

    • Lemlist vs. Instantly: Which is the Best Cold Email Tool

      Struggling to choose between Lemlist or Instantly?  Well, both are great cold email software.  While Instantly is much more affordable, Lemlist has some advanced features that might be worth the extra bucks.  However, these are not the only cold email tools in the market.  If you’re looking for a solution that strikes a balance, offering

    • Email Personalization Tools to Maximize the Impact of Your Email

      Hey Sara!  Finding the best email personalization tools? Wait! You’re not Sara?? But think for a second about how it would feel if you were, in fact, Sara. This blog opening would have felt so personal and direct, agreed?  That’s exactly what personalization tools can do for your cold emails. These tools personalize your content

    • How Do You Politely Remind Someone to Reply to Your Email (2024)

      You invest time and effort into carefully constructing your outreach messages, eagerly hit that send button, and then… silence.  As the hours and days go by without any sign of acknowledgment or reply, frustration and uncertainty start to take hold.  This is when you ask yourselves, “Did they even receive the email? Are they too

    • How to Send 10,000 Emails Using Gmail At Once

      If you want to know how to send 10,000 emails without being marked as a ‘SPAMMER’, then you have come to the right blog. You can send bulk emails in two ways: Using an email automation platform with which you can add multiple email addresses, gradually warm them up to build sender reputation, and automate

    • How to Get Clients for Your Digital Marketing Agency in 2024?

      So you are running a digital marketing agency and struggling to find QUALITY clients. Or maybe you’re just starting out, and the idea of getting new clients seems like a challenge. Well, you’re not alone. Many agency owners face similar problems. In the sea of articles out there providing half-baked advice or outright false information

    • eCommerce SMS marketing in 2024 [The ultimate guide] 

      According to Statista, in 2022, eCommerce brands experienced a notable 23.8% growth in orders due to increased SMS marketing campaigns. The post eCommerce SMS marketing in 2024 [The ultimate guide]  appeared first on Blog.

    • 16 SMS marketing best practices for better conversion rate 

      You are leveraging the SMS marketing strategy because, somewhere, the conversion rates are higher comparatively, and it is the best marketing strategy that yields results. SMS is short marketing messages that help organizations reach their target prospects more successfully and increase engagement. The post 16 SMS marketing best practices for better conversion rate  appeared first on Blog.

    • 12 Sales pipeline management best practices for your business

      Did you know?  CEOs prioritizing sales pipeline management outperform their peers in revenue and profitability by up to 80%. The post 12 Sales pipeline management best practices for your business appeared first on Blog.

    • 8 Top issue tracking software tools in 2024 [Guide for you]

      An issue tracking system is a tool for recording the problems customers and internal teams experience with a product or service.  The post 8 Top issue tracking software tools in 2024 [Guide for you] appeared first on Blog.

    • 13 Best sales pipeline management tools for 2024: Top picks!

      The best CRM pipeline management tools offer an ROI of $8.71 for every dollar spent.  The post 13 Best sales pipeline management tools for 2024: Top picks! appeared first on Blog.

    • Mastering the Sales Cycle: Definition, Stages, and Tips

      No two deals are ever quite the same, but every seller needs the same set of core skills to win sales. From the first outreach to closing a deal, each of these skills is necessary to move the sales cycle forward.

    • Sales Skills Assessments: Building Better Training

      In today's competitive environment of complex sales, an organization's success is heavily dependent on the skills and performance of its sales team. Sales training is a critical component in equipping sales professionals with the knowledge, skills, and strategies necessary to effectively engage with buyers, understand their needs, and close deals.

    • How to Build Rapport in Sales and Connect with People

      Even in a professional environment, connecting with others on a personal level can build lasting relationships and unlock new opportunities. Sometimes, doing so is quick and seamless. Other times, it takes a while to establish that connection—if it happens at all. However, with practice, anyone can learn to build rapport.

    • How to Run a Successful Sales Discovery Call

      For consultative sellers, having successful sales discovery calls is essential because they underpin the entire sales process. These calls provide sellers with an opportunity to deeply understand their buyers' challenges, objectives, and operating environment. In turn, this in-depth knowledge of the buyers’ needs allows sellers to design solutions that are tailored to fit the unique circumstances of each buyer.

    • 9 Principles of Selling to Senior Executives

      TL;DR? Download the complimentary white paper and browse later. In complex sales, professionals are facing a set of evolving challenges that impact the effectiveness and efficiency of their sales processes. Our research at RAIN Group has identified key trends that are shaping the sales landscape, notably: 43% of sales leaders have reported an increase in the length of sales cycles. 85% are encountering challenges due to an increase in the number of decision makers involved in each deal.

    • How To Use AI For Small Business Marketing

      The post How To Use AI For Small Business Marketing appeared first on ClickFunnels. In the past, small businesses had to make important marketing decisions based on guesses and work with very limited resources. But now, AI technology has changed the game! With AI, even the smallest companies can go head-to-head with big corporations. You can open up a world of new opportunities to supercharge your marketing efforts — Thanks for reading How To Use AI For Small Business Marketing which appeared first on ClickFunnels.

    • Create The Perfect AI Marketing Strategy In 2024

      The post Create The Perfect AI Marketing Strategy In 2024 appeared first on ClickFunnels. It’s probably safe to say that AI is going to revolutionize marketing.  You need to learn how to harness the power of artificial intelligence if you want your business to remain competitive. There’s no way around that. That being said, we have seen too many companies hop on the AI hype train without putting much Thanks for reading Create The Perfect AI Marketing Strategy In 2024 which appeared first on ClickFunnels.

    • How To Use AI Marketing Software To Transform Your Business

      The post How To Use AI Marketing Software To Transform Your Business appeared first on ClickFunnels. Some of the biggest companies, like Google, IBM, and Microsoft, are investing heavily in artificial intelligence (AI) and integrating it into their business processes. But the exciting thing is that AI isn’t just for the tech giants. Businesses of all sizes can leverage AI marketing software to gain a competitive edge! According to a survey Thanks for reading How To Use AI Marketing Software To Transform Your Business which appeared first on ClickFunnels.

    • The Ultimate Guide to AI Marketing Automation for 2024

      The post The Ultimate Guide to AI Marketing Automation for 2024 appeared first on ClickFunnels. AI has taken the world by storm.  Companies are rushing to implement artificial intelligence technologies in the hopes of gaining a competitive edge. We hope that this guide to AI marketing automation will help you harness the power of artificial intelligence to grow your business! Beware of the AI Hype Cycle! The field of artificial Thanks for reading The Ultimate Guide to AI Marketing Automation for 2024 which appeared first on ClickFunnels.

    • Elevate Your Marketing Game: Top AI Benefits to Embrace in 2024

      The post Elevate Your Marketing Game: Top AI Benefits to Embrace in 2024 appeared first on ClickFunnels. In the last few years, we have seen big breakthroughs in the field of artificial intelligence and the rise of large language models such as ChatGPT.  But do these apps have a practical use in the business context or is AI just another flash-in-the-pan fad that everyone will forget the moment some new buzzword starts Thanks for reading Elevate Your Marketing Game: Top AI Benefits to Embrace in 2024 which appeared first on ClickFunnels.

      • Key Sales Pipeline Metrics for Effective SDR Management

        In the grand symphony of sales, Sales Development Representatives (SDRs) play the crucial yet often underappreciated role of the first violin. Their melody, composed of cold calls and lead qualifications, is the backbone that supports the harmonious crescendo of closing deals. To conduct this orchestra with precision, one must master the art and science of sales pipeline metrics—a set of tools as essential as the bow to a violinist.

      • How to Identify and Engage Your B2B Target Audience | CIENCE

        In today's fast-paced B2B marketing landscape, accurately identifying and engaging your target audience is crucial. With 68% of B2B buyers preferring to research online independently before making a purchase, having a strong digital presence is more important than ever. Additionally, businesses that excel in lead nurturing generate 50% more sales-ready leads at a 33% lower cost.Understanding your target audience's needs and preferences allows you to create tailored marketing strategies that resonate with them. You can significantly enhance engagement and conversion rates by leveraging data analytics and personalized content.

      • B2B Appointment Setting: A Guide to Close More Deals With Ease

        What Is B2B Appointment Setting?

      • What is B2B Content Syndication? A Guide to Driving Leads

        What is B2B Content Syndication? B2B content syndication is the process of distributing content, such as articles, blog posts, or whitepapers, through third-party platforms or networks to reach a targeted  (B2B) audience. This strategy aims to increase brand visibility, generate leads, and establish thought leadership within specific industries by leveraging the reach and credibility of established content distribution channels.

      • 20+ Best B2B Data Providers in 2024 [Top Vendors Reviewed]

        B2B data providers have emerged as crucial allies for sales and marketing teams, ensuring the accuracy and timeliness of contact data which is vital for successful outreach and conversion strategies. 

      • The 17 Best Sales Methodologies You Need To Know

        Every sales department wants to close more deals. Fortunately, there’s an easy way to make this happen: implement a proven sales methodology that will enable your sales team to be more effective. Don’t believe us? Try this stat on for size: 90% of companies that follow a guided sales process rank as high performing. In

      • Sales Productivity Software: The Top Tools To Help Outside Sales Reps Succeed

        Looking for a set of tools to boost your sales productivity? Between prospecting and cold outreach, data entry, disorganization, and getting stuck in the inbox, sales productivity is hard to come by. The struggle isn’t just in our heads, either–reps lose countless hours to activities with little connection to actual selling. Here are a few

      • How to Write an Effective 30 60 90 Day Sales Plan (With Template)

        If you’re interviewing for a field sales position you may be asked to provide a 30 60 90 day sales plan. Or, your new sales manager might create one for you. This plan helps a new or potential employer evaluate a candidate or new hire’s ability to prioritize, understand how they define success, and discern

      • Best Location Analytics Tools for Sales Teams

        Location analytics has the potential to completely revolutionize your sales process. Once you have access to this kind of technology, territory management, route optimization, and activity tracking tasks will become easier and more accurate for your sales team. Keep reading to learn what location analytics is, how to use this technology in a sales context,

      • Profitable Sales Territory Plans (7-Step Template + Examples)

        Sales organizations are more challenged than ever with a connected world, complex offerings, and what seems like an endless world of prospects. Without a strong sales territory plan, sales teams may feel all over the place, and as a result may not be producing the best results for your customers or your organization. If you’re

      • Coatue: We Have a 25 Year IPO Backlog. But Software Will Bounce Back Soon.

        So Coatue a leading multi-stage VC firm put up a ton of great data in its East West conference.  A few that I thought we were super helpful for SaaS folks: “At the 8th annual East Meets West (EMW) conference, we gathered technology leaders from around the world for three days of thought-provoking conversations and... Continue Reading The post Coatue: We Have a 25 Year IPO Backlog. But Software Will Bounce Back Soon. appeared first on SaaStr.

      • When Not to Offer a Free Trial. Answer: When Your App Simply Can’t Pull it Off.

        Dear SaaStr: When is Offering a Free Trial a Bad Idea? Lots of SaaS companies don’t offer a free trial — intentionally.  But more and more are adding them, from Atlassian to New Relic to Monday.com and more: Free Plans are Back in Fashion in SaaS. Big Time.   Slack and Zoom showed us you... Continue Reading The post When Not to Offer a Free Trial. Answer: When Your App Simply Can’t Pull it Off. appeared first on SaaStr.

      • 65% of You Pay Your SF and NY Reps More

        So I wondered how many of us still pay sales reps in SF and NYC more than the rest of the country.  Or put differently, pay reps outside of the top most expensive tech centers … less. There are arguments on both sides on whether to pay reps the same everywhere across U.S. … or... Continue Reading The post 65% of You Pay Your SF and NY Reps More appeared first on SaaStr.

      • Scaling to $150M ARR and Beyond with Grafana Labs CEO Raj Dutt and Lightspeed

        Grafana Labs' co-founder and CEO Raj Dutt and Lightspeed's Partner Alex Kayyal discuss scaling a company to $150M ARR and beyond. The post Scaling to $150M ARR and Beyond with Grafana Labs CEO Raj Dutt and Lightspeed appeared first on SaaStr.

      • Dear SaaStr: What Do Top Tier VCs Think About Startups That Raised From No-Name VCs?

        Dear SaaStr: What Do Top Tier VCs Think About Startups That Raised From No-Name VCs? First, don’t sweat it. Don’t chase prestige here for the sake of prestige. You will regret it. Raise money from the best investors you can, that can add the most value, AND that you trust — for each stage of... Continue Reading The post Dear SaaStr: What Do Top Tier VCs Think About Startups That Raised From No-Name VCs? appeared first on SaaStr.