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As digital innovation initiatives dissolve the operational technology (OT) network boundaries, from IT networks (also known as the “air gap”), OT networks have become a target of a growing number of attacks.
Salesforce in collaboration with Bain and Company have taken the pulse of customer and employee experience, finding how the retail banking industry has performed during the pandemic and what the new customer imperative is for the banking sector.
The way buyers and sellers interact is changing rapidly. Field Sales, for example, are now the new Inside Sales; operating completely as a remote, online sales force. Digitally enabling the buyer's journey went from a ‘nice to have to a ‘must have’ practically overnight.
Security Center provides a single view into the security configuration and controls in place across your entire Salesforce implementation. With native support for both single and multi-org environments, Security Center makes it easy to understand your Salesforce security posture and simplifies how you manage your security, compliance, and governance metrics.
Adhering to data privacy and security laws means you have to be sure that certain PII or sensitive data or not exposed. often, however, sensitive data ends up in the wrong fields. As part of salesforce Shield, Einstein Data Detect empowers businesses with the capability to automatically discover sensitive information, so they take the necessary steps to protect data using an integrated, native Salesforce solution.
COVID-19 threw the spotlight on digital — for both its strengths and shortcomings. On the one hand, CIOs became instant pioneers in digital transformation — critical leaders with visions for moving brick-and-mortar operations online and saving company legacies.
- 3 Ways to Responsibly Manage Multi-Agent Systems
Learn three key approaches to managing multi-agent systems responsibly with collective intelligence and collaborative governance.
- Should You Design Custom Actions for Agentforce? If So, Here Are 5 Tips
Consider existing options and whether the task needs a conversational user experience before designing a new Agentforce action.
- 3 Tips to Help Your Marketing Team Become B2B Opportunity Experts
Marketers need to understand the sales funnel and how sales uses Opportunities in Salesforce to track deals. Here's how to do it.
- 5 Myths About AI Agents
Think you know agents? Think again. We’ll debunk some common myths surrounding AI agents and show why these misconceptions could be holding your business back.
- Want to Improve Your Marketing Problem Solving? Think Like an Engineer.
Four steps to solve your everyday marketing problems with effective Agentforce prompts.
- From Screens to Smiles: How Digital Tools Impact Patient Engagement
Technology has transformed every industry, and its impact on the healthcare sector is unprecedented, influencing engagement between patients and healthcare providers.
- Why Webinars Are a Powerful Learning & Development (L&D) Tool
Continuous learning is essential for both individual and organizational growth, and learning and development (L&D) tools support just that.
- Frontline Employee Engagement: Five Ways to Engage and Retain
Although talk of the Great Resignation and quiet quitting have died down, employee engagement remains HR’s hot topic this year.
- Supervised vs. Unsupervised Learning: Differences Explained
With the progression of advanced machine learning inventions, strategies like supervised and unsupervised learning are floating more in the market.
- What Is Data Labeling in Machine Learning? An Explainer
Businesses spend a lot of time, revenue and manpower on collating raw data.
- 15 Best Platforms to Buy Leads in 2025 [My Personal Recommendations]
Sales teams only succeed when they have high-quality leads, not just a list of names. Of course, finding good leads is hectic and a real pain for every sales professional. I know the entire process is tiring, time-consuming, and frustrating, even for me. What if I tell you an easier way to get high-quality leads?
- What’s Next in Cold Email? Key Trends and Strategies for 2025
Will cold email die in 2025?Are cold emails going to land in the spam folder forever..? Will ESPs ban cold emailing! These are some of the questions that I often get asked! As someone who sent his first cold email in 2014, I have seen that the cold emailing industry has changed a lot, and it
- The Ultimate List of 10 Cognism Alternatives (Tried and Tested)
Cognism is a great platform if you want accurate phone numbers, there’s no denying that, but it falls short when it comes to having data for small and medium-sized businesses. Moreover, Cognism has stated on its own website that it isn’t ideal for: So, I compiled a list of 10 Cognism Alternatives that will provide
- Inbound vs Outbound Marketing: What’s the Difference
Comparing inbound and outbound marketing feels like comparing apples to oranges. For sure, both strategies are useful, but figuring out which one works best for you can be confusing if you are new to marketing. You choose the wrong one, and… you end up wasting both a great amount of time and money. I get
- Best Business Database For Finding Business Leads
Can you tell which one of these 2 emails is real? Jenie@realcorporate.com or Jenie@realcorporate.co Truth is, for salespeople, marketers, or anyone sending outreach emails, verifying data accuracy is guesswork. Many tools promise “the best business data,” but how can we be sure without trying them? What if the promises of “the best
- Happy Holidays from RAIN Group!
Going into 2025, we take the time to reflect on the joys and challenges of 2024. We are grateful for our friends, families, and clients—thank you for being a wonderful part of our year. From all of the humans and animals here at RAIN Group, we wish you a safe and happy holiday season.
- 114 Essential Sales Statistics to Improve Performance
Gain valuable insights into successful sales practices with RAIN Group's collection of 114 sales statistics. The sales world is in constant flux. With longer buying cycles, the rise of AI, and the shift to virtual selling, it’s tougher than ever to know what’s working. As decision-making teams grow more complex, staying on top of these changes is crucial.
- Your Value Proposition Positioning Statement: How to Craft and Communicate It
What Is a Value Proposition Positioning Statement? A value proposition positioning statement is a compelling, tangible description of how a company or individual will benefit from buying something specific or buying from you in general.
- Strategic Account Management: Tips and Best Practices
What Is Strategic Account Management? Strategic account management (SAM) is a systematic approach to managing and growing an organization's most important customers (often referred to as key accounts) to maximize mutual value and achieve mutually beneficial goals.
- How to Build Your Sales Playbook
TL;DR? Download the complimentary guide and take it to read later. In today's competitive sales landscape, having a well-structured sales playbook can be the difference between good and great performance. Research underscores the critical importance of effective sales enablement including sales training, and, by extension, sales playbooks, in setting the stage for transforming your sales organization.
- Proven Human-Centered B2B Sales Strategies That Outperform AI-Driven Solutions
The secret to winning more deals lies in meaningful conversations—not in algorithms.
- A Strategy for Developing Consultative Sales and Elevating Your Status
Don’t let outdated strategies destroy your credibility; discover how to elevate your status in every B2B meeting.
- How to Improve B2B Sales Effectiveness: A Consultative Guide for Engaging Modern, Empowered Buyers
The universe of B2B sales is evolving at an alarming pace. It's no longer enough to rely on legacy approaches and outdated sales tactics. Today, more than ever, salespeople and sales leaders must adapt to survive and thrive in this dynamic environment.
- How to Displace Competitors and Win High-Value Enterprise Clients
Discover a proven insight-based sales approach to win over high-value enterprise clients—even those currently working with your competitors.
- Why Clients Buy from You: Understanding Strategic Outcomes Beyond Solutions
Most buyers aren’t looking for a solution—they’re searching for a partner who truly understands their goals and delivers results.
- 14 Best B2B Contact Databases [Ranked by Data Accuracy]
Success in B2B sales starts with a strong foundation: a reliable contact database. Precise contact information is essential for effective campaigns and more robust sales performance. A high-quality contact database helps teams connect with decision-makers, support lead generation, and improve ROI.
- Top 7 Benefits of Content Syndication for B2B Companies | CIENCE
In B2B, capturing the right audience's attention with engaging and relevant content based on a solution is vital to creating lasting bonds that drive sustainable growth. Many marketers have used content syndication as it allows for sharing valuable content through high-quality platforms such as sites for industry news, research hubs, and online communities so that their message stands out in a wider market.
- 13 Best Outbound Sales Software Tools to Boost Your Pipeline
There are so many different sales software options to help set up outbound campaigns, and this may be a difficult task. Each has unique features that provide maximum support to prospects better, allowing them to reach out faster and convert at high rates. You must choose the one that fits well to save time and make processes simpler and results-driven by enabling your team to reach high-quality leads quickly.
- The 12 Best Outsourced SDR Companies Heading Into 2025 | CIENCE
Producing high-quality leads and setting appointments has become a necessity in this B2B competitive economy for overall growth. Unfortunately, it is very time and resource-heavy to build an efficient in-house sales development team.
- 20 Best B2B Data List Providers in the US for 2025 [Updated]
B2B data providers play a vital role in helping sales and marketing teams maintain accurate and timely contact data for successful outreach and conversions. Poor data quality costs businesses $25M or more annually (Forrester), with 22.5% of data decaying every year (HubSpot). Accurate data powers personalized campaigns, remarketing, and timely engagement.
- 10 Sales Optimization Best Practices to Close More Deals
Sales optimization is an ongoing process of refining every element of how you sell. By setting measurable goals, understanding your ideal customers, aligning team efforts, managing territories strategically, and using the right tools, you can streamline your pipeline, improve communication, and make data-driven decisions. Over time, this systematic approach turns continuous improvement into a powerful
- How to Create Effective Sales Leaderboards
Sales leaderboards can transform your sales team by making performance metrics more transparent and fostering friendly competition. This simple yet powerful tool motivates team members to push their boundaries, improving productivity and, ultimately, driving revenue. Why does it work? Because when reps see how they rank among their peers, they’re inspired to take action. They’ll
- 10 Best Sales Intelligence Tools For 2025
Sales intelligence tools have become essential for modern sales teams. In 2025, your success will depend on your ability to collect and analyze critical data. Whether your goal is to boost productivity, enhance decision-making, or drive sustainable growth, the right sales intelligence tool can be a game-changer. The sales intelligence industry is projected to reach
- State of Field Sales Report – 5th Edition
Now more than ever, field sales professionals are navigating a complex landscape of heightened competition, economic instability, and evolving buyer expectations, creating relentless pressure to perform. SPOTIO’s Fifth Edition State of Field Sales Report uncovers key insights and actionable strategies to help field sales professionals overcome these challenges and boost sales performance. Based on responses
- 36 Best Sales Apps For Field Sales Reps (By Category)
The field sales process requires a high level of organization and efficiency. That’s why busy sales reps rely on mobile sales apps to manage leads, schedule client meetings, and track all customer interactions. The best sales apps also collect sales data that helps managers grow revenue. From medical to solar sales, and everything in between,
- Your Top 5% Employees … And Bottom 5%. It’s Time to Go Through Them.
Tough lesson for CEOs to learn: You have to treat Great employees differently from Good ones Great ones want their careers enabled, want you to have their back, and want no politics. That's about it. Let them run. Good ones want many other, varied things. And need much more. — Jason ✨👾SaaStr 2025 is May... Continue Reading The post Your Top 5% Employees … And Bottom 5%. It’s Time to Go Through Them. appeared first on SaaStr.
- How to Train Your Sales Leaders: Key Learnings from HubSpot and BILL with Michelle Benfer
Former Head of Revenue at BILL and HubSpot, Michelle Benfer shares her insights on one of the most critical roles in any SaaS organization: frontline sales managers. The post How to Train Your Sales Leaders: Key Learnings from HubSpot and BILL with Michelle Benfer appeared first on SaaStr.
- Dear SaaStr: How Do I Deal With Investors That are Unhappy With The Company?
Dear SaaStr: How Do I Deal With Investors That are Unhappy With The Company? Be transparent. And show them an honest, data-driven path to a better future. First, investors get most upset when founders hide things. And founders tend to hide things more when times are tougher. So … share more: Make sure you send... Continue Reading The post Dear SaaStr: How Do I Deal With Investors That are Unhappy With The Company? appeared first on SaaStr.
- Salesforce: Actually We’re Going to Hire 2,000 Sales Execs Now To … Sell AI
Salesforce, Nov 2024: We're hiring 1,000 new sales execs to sell AI!… Salesforce, Dec 2024: Now we're hiring 2,000 new sales execs to sell AI — Jason ✨👾SaaStr 2025 is May 13-15✨ Lemkin (@jasonlk) December 19, 2024 So it was just the other day Salesforce somewhat stunned the tech world by announcing it would hire... Continue Reading The post Salesforce: Actually We’re Going to Hire 2,000 Sales Execs Now To … Sell AI appeared first on SaaStr.
- Your SaaS New Year’s Resolutions for 2025
So we have a classic set of New Year’s Resolutions in SaaS that we update every year. Over the years, so much has changed in SaaS. The best grow faster than ever. And yet, many are still struggling to get over the Crash of 2022. AI is remaking so many categories, but it’s often murky... Continue Reading The post Your SaaS New Year’s Resolutions for 2025 appeared first on SaaStr.