The way buyers and sellers interact is changing rapidly. Field Sales, for example, are now the new Inside Sales; operating completely as a remote, online sales force. Digitally enabling the buyer’s journey went from a ‘nice to have to a ‘must have’ practically overnight.
Author: Tech CSO
Salesforce in collaboration with Bain and Company have taken the pulse of customer and employee experience, finding how the retail banking industry has performed during the pandemic and what the new customer imperative is for the banking sector.
As digital innovation initiatives dissolve the operational technology (OT) network boundaries, from IT networks (also known as the “air gap”), OT networks have become a target of a growing number of attacks.
BEGINNER Sales reps calculate forecasts in spreadsheets and email the numbers to their managers.
Three out of 4 companies (74%) across industries said they implemented subscriptions, or plan to in the next 12 months,
Buyers are not only comfortable buying online, but they also usually prefer it. The effects of the recent pandemic events that have caused an explosion in digital commerce have influenced B2B buyers as well.
Build Recurring Customer Relationships
Salesforce surveyed 4,102 commerce leaders and analyzed the consumer and business buyer behavior of over 1 billion customers worldwide. We learned:
Headless, Microservices, API-!rst, and Composable are widely recognised as the modern approach to platform architecture and commerce. Indeed,