Sales Resources At Your Fingertips

Your one-stop resource for the latest and greatest in sales technology. Unlock new levels of success with our up-to-date resources.

Composable & Connected: The Future of Commerce Platforms​

Headless, Microservices, API-!rst, and Composable are widely recognised as the modern approach to platform architecture and commerce. Indeed,

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State of Commerce

Salesforce surveyed 4,102 commerce leaders and analyzed the consumer and business buyer behavior of over 1 billion customers worldwide. We learned:

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Salesforce Billing Extend CPQ to automate invoices and payments for all revenue models

Build Recurring Customer Relationships

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The Urgency of Self-Service in Today’s Business Environment

Buyers are not only comfortable buying online, but they also usually prefer it. The effects of the recent pandemic events that have caused an explosion in digital commerce have influenced B2B buyers as well.

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The CFOs Guide to Managing a Subscription Business

Three out of 4 companies (74%) across industries said they implemented subscriptions, or plan to in the next 12 months,

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Forecast Your Way to Revenue Growth: A Blueprint for Sales and Revenue Leaders

BEGINNER Sales reps calculate forecasts in spreadsheets and email the numbers to their managers.

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    • How a Marketing Automation Strategy Boosts Business ROI

      Today, marketing automation isn’t just about convenience — it's the default standard for executing marketing strategies and plans. In fact, a well-structured marketing automation strategy can be the difference between wasted effort and measurable revenue impact.Let’s start with the basics. Marketing automation is using software and technology to simplify and automate as much of the marketing process as technologically pragmatic. It streamlines marketing efforts by aggregating and simplifying workflows, automating tasks, and running quicker and better experiments, thus optimizing resources and ultimately maximizing ROI on marketing spend.This article will explore how marketing automation solutions can increase profitability and scale operations and help you understand common pitfalls, best practices, and strategies to generate higher ROI.

    • AI vs AI: Is This Cybersecurity’s Moment of Reckoning?

      While "AI in cybersecurity" might conjure images straight from a tech-thriller — deepfakes perfectly mimicking your CEO or sophisticated social engineering attacks — it might actually be the dawn of something far more interesting: AI-versus-AI warfare.

    • CoreWeave's IPO: What It Means for the AI Cloud Market

      CoreWeave's IPO has finally hit the market, and Wall Street's reaction has been muted as shares debuted below the offering price. 

    • ChatGPT’s Ghibli-Style AI Art Sparks Creativity Debate, Here’s Why

      Studio Ghibli, the iconic Japanese animation house behind gems like Spirited Away, and My Neighbor Totoro, has always stood for hand-drawn magic and deep, emotional storytelling. When Ghibli-style art began surfacing via ChatGPT’s Studio Ghibli art, the reactions were as vivid as the art itself. While some marveled at these AI-created scenes' nostalgia and beauty, others felt unease: was this a homage or hollow mimicry?

    • What Is Graphic Design? A Beginner's Guide for 2025

      Graphic design is the art of visually communicating ideas to inform, engage, or persuade an audience. Whether it’s a billboard, a brand logo, or a social media post, graphic design shapes how we interact with the world.

    • Top 7 Cold Email AI Tools & How to Use Them to Scale Your Outreach

      Why should coders have all the fun? So many professionals now use AI daily that it’s become impossible to separate it from work life. But AI is not just for coding, content writing, or debugging. Why? Because I have used some cold email tools that have used AI to make cold emailing efficient and more

    • The Ultimate Guide to B2B List Building in 2025

      We all know leads are necessary to grow your customer base and business.  But how to build your lead list is where many marketers scratch their heads. It reminds me of this quote from the famous TV series The Office: “And I knew exactly what to do. But I had no idea what to do

    • 31+ B2B Cold Email Templates to Get Replies In 2025 

      “Why should your prospects read your email?” With professionals getting bombarded with 121 emails every day, it’s no wonder your cold email might get overlooked. Cold emailing for B2B is tough (I know it firsthand! 🥹). With every business targeting the same pool of prospects, it is tough to get noticed. Plus, let’s face it:

    • How to Cold Email C-Level Executives (What I’ve Learned)

      Frustrated by sending cold emails to C-level executives and hearing… nothing? You’ve tried different approaches, changing your messaging and testing subject lines, but still have no luck. What if the issue isn’t just your email?  There could be other reasons:  Chances are, it’s a mix of all these reasons. That makes it even tougher to

    • How to Stop Emails Going to Spam in Gmail?

      Imagine the countless conversations I’ve had over the years with people frustrated by their emails ending up in spam folders. They all tried reading Gmail help docs to decode the issue, but it didn’t help! As someone who’s led a marketing team in the cold emailing industry for years, I’ve seen this issue closely.  Because

      • 13 Tips to Master Your Next Proposal Presentation

        What Is a Proposal Presentation? A proposal presentation is a structured discussion that demonstrates the value of your solution to a buyer. It outlines the problem to be solved, explains how your offering provides the best solution, and includes defensible details to prove impact and ROI. It typically involves verbal delivery, discussion, Q&A, and any supporting materials (such as a demo, handout, or live walk-through).

      • The 9 Top Sales Skills of The Best Sellers

        To find and win business consistently, you need the right mix of sales skills across the sales process, from filling the front-end of the pipeline to growing accounts. Too many sales teams have significant skill deficits preventing them from turning their potential for growth into reality. In our The Top-Performing Sales Organization study, we looked at the differences between Top Performers and The Rest across sales skills and knowledge needed to drive sales performance. The gaps in skills are eye-opening.

      • The ROI of Effective Sales Training: Making the Business Case

        As a sales enablement or learning & development (L&D) professional, you know that sales training is critical. But securing executive buy-in and budget for training requires more than just intuition—it demands a compelling business case backed by data.

      • B2B Sales: Definition, Skills, and Best Practices

        What Is B2B Sales? B2B (business-to-business) sales refers to one business selling products, services, or solutions to another business. The dynamics of B2B sales tend to be more complicated than business-to-consumer (B2C) sales because they often involve higher dollar value solutions, longer sales cycles, and multiple decision makers.

      • Which Sales Skills Do You Need to Master? Find Out in 10 Minutes

        Did you know that Top-Performing Sellers are 2.4x more likely to meet their sales goals? In a competitive sales environment, understanding and improving your selling skills can make the difference between hitting your targets and falling short. But how do you know which skills to focus on? That's where RAIN Group's free Selling Skills Self-Assessment comes in.

      • Mastering Chess Strategy and Sales Conversations: How Openings Win in Both Games

        Winning in chess—or sales—starts with one critical move: a strategic opening.

      • How Personal Growth and Lifelong Learning Boost Brain Health and Neuroplasticity

        Unlock the power of lifelong learning and personal growth to rewire your brain, improve cognitive function, and reach your full potential.

      • A Manifesto

        We reject the old and outdated sales approaches that are still being used by many sales organizations and their sales teams-as they are no longer effective in the third decade of the 21st Century. We recognize that most of B2B Sales Training is a rehashing of other’s work with a small number capable of creating a true paradigm in sales. We reject the idea that “more” is the way to improve sales results. We believe that more activity is not capable of increasing sales results. The reason sales managers struggle to reach their goals is because they believe they will convert a higher percentage. We recognize that transactional selling is dead in B2B sales. The future is one of consultative, insight-driven sales approaches that create real value for their clients. We believe that only “sales effectiveness” is capable of delivering the results that sales organizations need. We don’t put our faith in a pipeline, instead putting our faith in win rates and won deals. We recognize that our prospective clients are trying to make a rare, strategic, decision they need to get right on their first attempt. Our new paradigm is one that has the salesperson enabling this decision. We believe that our relationships with our contacts are critical to our efforts to help them to make a decision that is certain to deliver the client’s We reject and the reliance on outdated scripts and the tactics that treat buyers as predictable. Instead we turn to dynamic conversations for each client’s unique needs. We believe that sales success is not about persuasion, turning to facilitating insight, helping our clients seeing what they couldn’t on their own. We reject the idea that discounts and pricing concessions are the sales success, focusing instead of differentiation through expertise and authority and problem-solving. We believe that the modern salesperson is a strategic partner, guiding their clients to the best decision-not pitching a product or service. [[cta_one]]

      • 7 Brutal Truths About Being an Outside Sales Representative

        So you're considering becoming an Outside Sales Representative? That's gutsy! You must love a challenge. Perhaps you're an adrenaline addict. Perhaps you simply prefer a career where you don't have to pretend to be busy sitting at a desk for eight hours a day. Either way, congratulations—you're about to leap into one of the most unpredictable, untamed, and rewarding careers on the planet!

      • Personal Branding Services for Industry Domination

        Oh, look who finally decided to build their personal brand.

          • 14 Best B2B Contact Databases [Ranked by Data Accuracy]

            Success in B2B sales starts with a strong foundation: a reliable contact database. Precise contact information is essential for effective campaigns and more robust sales performance. A high-quality contact database helps teams connect with decision-makers, support lead generation, and improve ROI.

          • Top 7 Benefits of Content Syndication for B2B Companies | CIENCE

            In B2B, capturing the right audience's attention with engaging and relevant content based on a solution is vital to creating lasting bonds that drive sustainable growth. Many marketers have used content syndication as it allows for sharing valuable content through high-quality platforms such as sites for industry news, research hubs, and online communities so that their message stands out in a wider market.

          • 13 Best Outbound Sales Software Tools to Boost Your Pipeline

            There are so many different sales software options to help set up outbound campaigns, and this may be a difficult task. Each has unique features that provide maximum support to prospects better, allowing them to reach out faster and convert at high rates. You must choose the one that fits well to save time and make processes simpler and results-driven by enabling your team to reach high-quality leads quickly. 

          • The 12 Best Outsourced SDR Companies Heading Into 2025 | CIENCE

            Producing high-quality leads and setting appointments has become a necessity in this B2B competitive economy for overall growth. Unfortunately, it is very time and resource-heavy to build an efficient in-house sales development team.

          • 20 Best B2B Data List Providers in the US for 2025 [Updated]

            B2B data providers play a vital role in helping sales and marketing teams maintain accurate and timely contact data for successful outreach and conversions. Poor data quality costs businesses $25M or more annually (Forrester), with 22.5% of data decaying every year (HubSpot). Accurate data powers personalized campaigns, remarketing, and timely engagement. 

          • 12 Ways To Boost Sales Efficiency In 2025

            Every sales manager dreams of a full pipeline, but generating more sales is only part of the equation. While sales effectiveness focuses on improving conversions, there’s another critical component that deserves your attention: sales efficiency. Sales efficiency is the secret to not only increasing revenue but also streamlining your sales processes to achieve faster results

          • Sales Territory Mapping: How To Win In 2025

            Sales territory mapping is like drawing a treasure map for your sales team: except the treasure is revenue, and the map ensures everyone has a fair shot at finding it. By strategically dividing territories, you can eliminate redundancies, boost efficiency, and maximize sales performance. Modern sales territory mapping software makes this process faster and smarter.

          • B2B Sales Prospecting: What You Need To Know in 2025

            B2B prospecting is the foundation of successful lead generation. For sales professionals, identifying high-quality prospects efficiently is essential to maintaining a healthy pipeline. Yet, developing and executing an effective prospecting strategy can be one of the most challenging aspects of sales. Over 80% of B2B companies actively engage in prospecting, with 70% considering it vital

          • Roofing Software: 9 Solutions for Scaling Up in 2025

            Running a roofing business in today’s competitive landscape is no small feat. Between juggling long sales cycles, staying ahead of fierce competition, and managing contractors and leads, it’s easy to feel like you’re patching leaks instead of building a thriving company. But what if you had the right tools to simplify your operations, improve accuracy,

          • 10 Best Solar Design Software Tools For 2025

            Solar design software is the secret weapon for solar professionals who want to create standout designs, lower operational costs, and stay ahead of industry regulations. By adding solar software to your company’s tech stack, you can create accurate layouts, streamline sales processes, and improve customer presentations—ultimately helping you sell more PV systems. But what’s the