The CPG landscape is changing fast. Consumer expectations are shifting, and so are people’s purchasing habits. Overall demand for groceries is up. Still, global supply chains continue to suffer slowdowns and delays, and record inflation is impacting grocery prices.
Author: Tech CSO
Meet Valpak, the one with the blue envelopes. Working with 141 markets across 43 states, Valpak reaches an audience of nearly 41 million with its signature coupon packs.
New business models like subscriptions and consumption-based pricing are gaining traction in many industries thanks to newly emerging technologies, including cloud computing, the Internet of Things (IoT), and artificial intelligence, While this creates new go-to-market and growth opportunities, it often strains existing systems and processes.
To stay competitive in a digital-first world, organizations must be able to innovate anywhere, automate anything, scale everything, and most importantly, empower everyone. But doing so requires IT governance at scale and the highest levels of IT security and compliance.
See how retail marketers are driving success in the coming year. From integrated retail experiences to personalized customer journeys, discover the trends redefining retail and consumer goods marketing.
In our 2020 Sales Effectiveness Benchmark Report, Conversica commissioned independent researchers to secretly shop 1,177 companies across the technology, telecommunications and media & entertainment industries. This report analyzes their efforts to engage with inbound leads and identifies trends in lead engagement strategies.
1-to-1 personalization leverages advances in technology, including artificial intelligence (AI), to present individuals with the content, offers, and experiences that are uniquely relevant for them — wherever, whenever, and however they’re interacting with your company
Learn about the marketing analytics trends impacting business growth. In this report, you will learn: The role marketers play in driving business growth The state of marketing analytics Key data and analytics challenges marketers face The progress marketers have made in achieving data-driven transformation
This year’s State of Marketing report, now in its seventh edition, is our largest-ever pulse check on global marketing trends, with insights from more than 8,200 respondents across 37 countries. Representative of marketing roles from the event marketer to the CMO, this survey taps into what has inspired and challenged marketers over the past year, and what they’re expecting in the times ahead.
A UK market study into next-generation platform technologies, who is adopting them, and why. In partnership with Wunderman Thompson.