See how retail marketers are driving success in the coming year. From integrated retail experiences to personalized customer journeys, discover the trends redefining retail and consumer goods marketing.
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In our 2020 Sales Effectiveness Benchmark Report, Conversica commissioned independent researchers to secretly shop 1,177 companies across the technology, telecommunications and media & entertainment industries. This report analyzes their efforts to engage with inbound leads and identifies trends in lead engagement strategies.
1-to-1 personalization leverages advances in technology, including artificial intelligence (AI), to present individuals with the content, offers, and experiences that are uniquely relevant for them — wherever, whenever, and however they’re interacting with your company
A UK market study into next-generation platform technologies, who is adopting them, and why. In partnership with Wunderman Thompson.
Get insights into strategies from 1 billion buyers and 4,000+ leaders.
The commerce landscape is changing at the speed of digital. Learn about emerging trends and how industry leaders are setting a new pace.
What happens when customer demand outpaces a business’ ability to keep up? That’s the question financial service institutions(FSIs) are wrestling with asthe world continues its march towards a digital-first future.
See insights and trends from consumers, marketers, and professionals. What’s next in a digital-first world? Find out in our “Digital Trends Report,” where you’ll learn why: 72% of marketers say meeting customer expectations is more difficult than a year ago 79% of service professionals say it’s impossible to provide great service without full customer context 80% of customers say the experience a company provides is as important as its products or services
In this white paper, learn how retailers can transform their customer experience to: Develop a 360-degree view of their customers Offer seamless and personalized experiences across all touchpoints Foster more loyal customer relationship
COVID-19 threw the spotlight on digital — for both its strengths and shortcomings. On the one hand, CIOs became instant pioneers in digital transformation — critical leaders with visions for moving brick-and-mortar operations online and saving company legacies.
Adhering to data privacy and security laws means you have to be sure that certain PII or sensitive data or not exposed. often, however, sensitive data ends up in the wrong fields. As part of salesforce Shield, Einstein Data Detect empowers businesses with the capability to automatically discover sensitive information, so they take the necessary steps to protect data using an integrated, native Salesforce solution.