State of Commerce

Salesforce surveyed 4,102 commerce leaders and analyzed the consumer and business buyer behavior of over 1 billion customers worldwide. We learned:

–  How executives are bridging online and offline commerce
–  How important first-party data is in light of changing regulations and policies
–  How sellers are investing to keep up with rising customer expectations

Methodology Practitioner insights in this report come from a double-blind survey conducted throughout February 2022 that generated 4,102 responses from commerce professionals who held a director or higher leadership role. 

Respondents included professionals from B2B, B2C, and B2B2C companies across North America, Latin America, Asia Pacific, Japan, and Europe. All respondents are third-party panelists (and were not limited to Salesforce customers). For further survey demographics,