To stay competitive in a digital-first world, organizations must be able to innovate anywhere, automate anything, scale everything, and most importantly, empower everyone. But doing so requires IT governance at scale and the highest levels of IT security and compliance.
Author: Tech CSO
See how retail marketers are driving success in the coming year. From integrated retail experiences to personalized customer journeys, discover the trends redefining retail and consumer goods marketing.
In our 2020 Sales Effectiveness Benchmark Report, Conversica commissioned independent researchers to secretly shop 1,177 companies across the technology, telecommunications and media & entertainment industries. This report analyzes their efforts to engage with inbound leads and identifies trends in lead engagement strategies.
1-to-1 personalization leverages advances in technology, including artificial intelligence (AI), to present individuals with the content, offers, and experiences that are uniquely relevant for them — wherever, whenever, and however they’re interacting with your company
Learn about the marketing analytics trends impacting business growth. In this report, you will learn: The role marketers play in driving business growth The state of marketing analytics Key data and analytics challenges marketers face The progress marketers have made in achieving data-driven transformation
This year’s State of Marketing report, now in its seventh edition, is our largest-ever pulse check on global marketing trends, with insights from more than 8,200 respondents across 37 countries. Representative of marketing roles from the event marketer to the CMO, this survey taps into what has inspired and challenged marketers over the past year, and what they’re expecting in the times ahead.
A UK market study into next-generation platform technologies, who is adopting them, and why. In partnership with Wunderman Thompson.
Get insights into strategies from 1 billion buyers and 4,000+ leaders.
The commerce landscape is changing at the speed of digital. Learn about emerging trends and how industry leaders are setting a new pace.
What happens when customer demand outpaces a business’ ability to keep up? That’s the question financial service institutions(FSIs) are wrestling with asthe world continues its march towards a digital-first future.
See insights and trends from consumers, marketers, and professionals. What’s next in a digital-first world? Find out in our “Digital Trends Report,” where you’ll learn why: 72% of marketers say meeting customer expectations is more difficult than a year ago 79% of service professionals say it’s impossible to provide great service without full customer context 80% of customers say the experience a company provides is as important as its products or services