Buyers are not only comfortable buying online, but they also usually prefer it. The effects of the recent pandemic events that have caused an explosion in digital commerce have influenced B2B buyers as well.
Author: Tech CSO
Build Recurring Customer Relationships
Salesforce surveyed 4,102 commerce leaders and analyzed the consumer and business buyer behavior of over 1 billion customers worldwide. We learned:
Headless, Microservices, API-!rst, and Composable are widely recognised as the modern approach to platform architecture and commerce. Indeed,