Author: Tech CSO

COVID-19 threw the spotlight on digital — for both its strengths and shortcomings. On the one hand, CIOs became instant pioneers in digital transformation — critical leaders with visions for moving brick-and-mortar operations online and saving company legacies.

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Adhering to data privacy and security laws means you have to be sure that certain PII or sensitive data or not exposed. often, however, sensitive data ends up in the wrong fields. As part of salesforce Shield, Einstein Data Detect empowers businesses with the capability to automatically discover sensitive information, so they take the necessary steps to protect data using an integrated, native Salesforce solution.

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The way buyers and sellers interact is changing rapidly. Field Sales, for example, are now the new Inside Sales; operating completely as a remote, online sales force. Digitally enabling the buyer’s journey went from a ‘nice to have to a ‘must have’ practically overnight.

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