See how retail marketers are driving success in the coming year. From integrated retail experiences to personalized customer journeys, discover the trends redefining retail and consumer goods marketing.
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In our 2020 Sales Effectiveness Benchmark Report, Conversica commissioned independent researchers to secretly shop 1,177 companies across the technology, telecommunications and media & entertainment industries. This report analyzes their efforts to engage with inbound leads and identifies trends in lead engagement strategies.
1-to-1 personalization leverages advances in technology, including artificial intelligence (AI), to present individuals with the content, offers, and experiences that are uniquely relevant for them — wherever, whenever, and however they’re interacting with your company
Learn about the marketing analytics trends impacting business growth. In this report, you will learn: The role marketers play in driving business growth The state of marketing analytics Key data and analytics challenges marketers face The progress marketers have made in achieving data-driven transformation
This year’s State of Marketing report, now in its seventh edition, is our largest-ever pulse check on global marketing trends, with insights from more than 8,200 respondents across 37 countries. Representative of marketing roles from the event marketer to the CMO, this survey taps into what has inspired and challenged marketers over the past year, and what they’re expecting in the times ahead.